David Gómez-Rosado
Advisor, Brand & Product Experience
David is a multi-decade creative leader who has shaped brand and product experiences at companies like Nike, Microsoft, Salesforce, and Groupon. At Beyond Labs, he brings executive-level expertise in branding, UX systems, and product storytelling that elevates every experience we ship.
The Story of David
David’s journey spans 20+ years of design leadership across the biggest names in tech. From redefining the digital identity of Nike.com to architecting UX systems at Microsoft and Salesforce, he’s built global-scale design languages that drive clarity and inspire trust.
He has served as VP or Director of Design at Bolt, Clover, Groupon, BitTorrent, Ask.com, and Lithium—leading multidisciplinary teams that blended UX, UI, brand, and product strategy. Whether launching 0→1 digital products or refreshing Fortune 500 brands, David’s work sits at the intersection of clarity, impact, and soul.
At Beyond Labs, he acts as an advisor on all things brand and product experience—aligning design language, narrative, and systems with business goals.
His Zone of Genius
Brand Experience Design
Crafting narrative-rich brand systems that scale across product, marketing, and culture
Product Experience Architecture
Designing UX strategies for SaaS, Fintech, and consumer platforms at enterprise scale
Creative Systems Leadership
Building scalable component libraries, design systems, and voice/tone standards
Cross-Functional Collaboration
Translating business, engineering, and marketing goals into unified design action
Executive Creative Direction
Leading multi-level design teams and cross-geo initiatives with calm authority
0→1 Product Thinking
From vision to launch—guiding first versions of high-growth digital products
What makes him a Top 01% Brand Experience Leader
Proven Across Titans
David has been the brand force behind platforms used by tens of millions—at companies like Nike, Microsoft, Salesforce, and Groupon.
Systemic Storytelling
From guidelines to interactions, he creates full ecosystems that maintain clarity and consistency at scale.
Design That Drives Growth
Whether refreshing a brand or launching a product, his design leadership always aligns with user behavior and business goals.
